A billion at the box office says a bunch of people got duped.
A bunch of people being duped is a huge opening weekend, then a massive drop off. Didn't happen with phantom menace. Time will show that it's really not a bad film, it's just that so many people have convinced themselves that the first trilogy was perfect that anything else can't compare.
None of the films that have grossed over a billion are bad films, they may not be cinematic masterpieces, but frankly, most films that are are incredibly dull films (how many films that won best picture did you actually enjoy? I think for me it's 3 films in 20 years+). Conversely transformers or pirates of the Caribbean are FUN and EXCITING and stuff blows up, the worlds saved etc.